“In times where opportunities and challenges await, we shall stand together with everyone as we march towards a prosperous future.”
Our Mission – Staying True to the Core
With the enormous challenges brought by the COVID-19 pandemic, year 2020 was a rough year. In the face of the complex environment, Suncity Group stayed true to its core philosophy of “Innovating With Diversity, Striving For Success”, consolidating its leading position in Macao's entertainment industry and contributing to the development of the local economy. Throughout the year, the Group has been continuously achieving further optimization and improvement in investor relations. In 2020, the Group was recognized as “Honored Company” by the world-renowned finance publication “Institutional Investor”. Furthermore, Sun Food and Beverage was honored the ISO 9001 and HACCP Certification. In the future, Suncity Group will remain resolute in staying true to its core and elevate to the next level.
Key Development – Expanding Resort Business Worldwide
As Suncity Group celebrates its 14th anniversary, its solid experiences in resort management over these years enable the Group to step up its major effort in becoming an internationally acclaimed integrated resort operator. In view of the massive potential of the Asian market, the Group has actively expanded its business foothold in the region in recent years. With the aim to create the finest entertainment hub of Southeast Asia, Suncity’s first integrated resort project, HOIANA, will see its grand opening scheduled for this year, followed by the addition of more leisure facilities. Meanwhile, the Group has been engaging in the development and operations of Tigre de Cristal at Vladivostok, Russia, as well as the Westside City integrated resort project at Manila, Philippines. The Group is also planning to develop resort projects at Miyako Island of Okinawa and Niseko of Hokkaido in Japan this year to further cater for the Japanese and Korean clientele. The completion of these projects will benefit the Group with substantial revenue and sustainable development prospects, while at the same time facilitating the development of the local tourism industry.
Entering the Mainland – Introducing More Diverse Culinary Culture
In line with the Group's business needs and the economic development of the Motherland, Sun Food and Beverage has extended its reach to the Mainland, opening more quality restaurant brands this year. Currently, as Sun Food and Beverage actively supports Chongqing authorities with the “Luzu Temple District Renovation Project”, it is opening at the site branded restaurants offering authentic Vietnamese cuisines. In addition, the Group is collaborating with its Macao counterparts to bring Macao delicacies to Chongqing this March, with the aim to promote the fusion of Chinese and Western culinary cultures and diversification of Mainland catering market, while radiating the infinite charm of Macao as the "Creative City of Gastronomy".
Ready for Action – Supporting the Film Industry
Suncity Group attaches great importance to the development of the film industry. Since its establishment, Sun Entertainment Culture, a subsidiary of Suncity Group, spares no effort in the engagement of film production, online films, concerts and other commercial performing arts, bringing to the public quality entertainment. This year, Sun Entertainment Culture will broaden its overseas presence in Southeast Asia by establishing branches in Japan and Malaysia. The Group will also be creating Macao’s first action and car racing film "Straightaway", with renowned author and racing driver Han Han as producer leading a professional crew, to portray a legendary story of Macao.
Dedication to the Homeland – Rejuvenating the Society
The success of our motherland lays a strong foundation for the Macao’s enduring prosperity and stability. As an enterprise born and bred in Macao, Suncity Group is fully committed to the national policies of “going global” and “bringing in”, as well as the policy of Macao Special Administrative Region Government. The Group will continue to fulfill its social responsibility, joining hands with the community to overcome the pandemic. With full support in the local sports and cultural sector, the Group assisted in the promotion of “Macau Grand Prix” last year, contributing to present Macao as a vibrant and colourful tourist destination.
Here I would like to express my sincere gratitude to all the staff of the Suncity Group for their dedication and commitment in overcoming the difficulties during this extraordinary time. In the days to come, I will work with you all to create more miracles, one step at a time, as we make progress towards a prosperous future together!
Chief Executive Officer and Director of Suncity Group